A digital marketer usually tries to bring off these two tasks while doing keyword research :
- Spend as little time as possible
- Covering maximum potentially profitable keywords as the niche provides
Considering both these tasks at the same time is quite difficult. thus you can adopt these steps to increase the productivity of their work :
#1: See the rank in search results: Your site should be ranking in search engines for at least some terms. So first check out that what keywords your site shows up for in search results. Now you just have to grab the keywords which come on top and add them to your raw keyword data base.
#2: Do some analytics: In case you are using Google analytics on your site then you can go to – traffic sources then overview then keyword then view full report and then click on export button at the top of the page. You can also retrieve keywords from “Google webmaster tools” for this you have to verify your site by showing your Google analytics details in GWT.
#3: Have a look on competitor’s search terms: You can check out what keywords your competitors are using and this can be done manually or with the help of some tools. If you want to do it manually then just press CTRL+U while on their webpage and look for name: “keywords” in a meta tag.
Here is another tool Rank tracker which allows you to quickly fetch meta keywords from hundreds of sites. It will collect keywords from their sites and then organize them in a list. To use this app, first click “suggest” then select “competition research” as your adopted keyword research method and then just copy and paste the gathered keywords.
#4: Extend your keyword list: Now you can expand your keyword list with more confined keywords which are based on real rankings and visits. You can use various tools to expand your keywords like – A dictionary, Google Adwords keyword Tool, SEMRush, Rank Tracker (20 KW suggestion mechanisms) and WordTracker. By using these tools you will get a multi-thousand list of keywords but you should add those suggestions in separate list with out mixing them with your original list of keywords.
#5: Filter out the junk keywords: In a pool of raw keyword data you will get enormous number of keywords and most of them will be not associated with your business. So after searching, you just have to quickly filter them. For this you can use these two ways :
- Negative keywords: The keywords that you definitely don’t need on the list. For this you can use “Rank Tracker” as it allows you to instantly remove the keywords which you don’t need. This is not as simple as it seems as you have to scroll down a big list and take the note of junk words.
- Bulk selecting: For the words you know that you will need. Once you are done with junk check now you just have to extract all the terms in bulk that you need. For example if you need financial related terms then you can select all of them in bulk like “accounting”, tax, accounting services, tax return or auditing services etc. you can select all of them then put them in separate list.
You can check that what keywords are the most profitable for you like which have the smallest competition with the maximum searches. For this you can use a SEO tool to calculate your keywords and that is: KEI (Keyword Efficiency Index).
#6. Break keywords into group: Now its time to break out the keywords into strategically different groups as you have pertinent keywords with out junk. This is essential as different type of keywords are complied for different work so you just have to break them into:
Regular/ long –tail keywords
Branded/ non branded keywords
#7. Adjust keywords with URLs: This is the last step where you have to break your keywords into more small groups and put them into ready-to-go keywords list. This will help you to make your list more organized and actionable.