During last one decade mobile phone has emerged as a versatile device that is capable of performing different tasks instantly within few seconds. The most important task performed on mobile phone after talking and messaging is net browsing. The main reason for browsing on mobile phone is that the user do not requires modem for connecting with internet, he just simply clicks on internet option of his mobile and starts browsing wherever he wants to browse any website. Going through excessive use of mobile phone for browsing by mobile users, recently Google and Nielsen conducted a study to know the browsing habits of mobile users that when and why they use their mobile handset for searching anything by browsing on their mobile handset.
The results of study conducted by Google and Nielsen are published in a report titled Mobile Search Moments. The results revealed in this study are based on study conducted on 426 mobile users, who were asked to keep record of their mobile browsing for a fortnight in diary application of their phone. After period of 15 days an email was sent to these mobile users to know their browsing practice on mobile phone. And then finally a survey was conducted to know the browsing habits of mobile users on their mobile set.
The results which came out from the study were very interesting and surprising. According to analysis made from study revealed that 77% of mobile users used their mobile handset for browsing. Results also revealed that mobile phone has succeeded in replacing use of personal computers for web browsing, and up-to 77% mobile users prefer to browse on their mobile hand set rather than switching on their computers or on their tablets. The study also revealed that most of the web browsing from mobile was made either from home or from office. According to study almost more than 59% of web browsing from mobile was conducted after 3 p.m. during office time, while 22% of browsing was conducted at home between 8 p.m. and mid night.
Another interesting fact revealed from study is that 55% of browsing from mobile phone was conducted within the period of an hour. The mobile users made use of their mobile handset for browsing while shopping in a mall, because browsing while shopping was helpful in providing them information for any product instantly. According to mobile users the ads regarding availability of any product in particular mall loaded instantly. However it does not mean that mobile phones users conducted research only during shopping apart from this there were different reasons for which they used their mobile handset for browsing.
Moving ahead the study also revealed that apart from this one hour of browsing the next phase of browsing continued for another five hours during 81% of browsing was conducted for conversions while 84% of browsing was conducted as a part of follow up actions. According the results of study 45% of searches conducted through mobile were helpful in reaching on particular decision for purchase of any product. The two third of these 45% users browsed while they were shopping in some mall. According Google and Nielsen the percent of searching during shopping was almost double than the regular searches made through mobile.
The percent of Business to Business mobile search crosses the mark of 100%:
According to another study conducted by BizBuySell.com the percent of business to business from regular mobile has grown more than143%. According to report of BizBuySell.com the potential buyers are conducting browsing through their regular mobile handset for enhancing sale of their products. The report also revealed that percent of searching through tablet grew more that 155%, whereas searching through smartphone is more than half of the regular mobile users.