Analyze And Optimize The Business Blog For Higher Productivity

Online businesses invest lot of time, effort and money on creating the desired web presence and visibility to establish contact and communication with the potential target audience. This is done through various channels like the articles, blogs, forums, social media, press releases etc. One of the most effective and productive channels that the online businesses spend most of their time on is the blogs. It is just not enough to design and develop blogs with relevant and creative contents but is also essential to measure the performance of the blog and optimize the same on a consistent basis for enhanced blog productivity and business success. There are many ways and factors to consider while assessing the effectiveness of the blog and understand the gaps that need to be filled for enhanced blog success.

One of the crucial factors that define the success of a blog is the number of visitors who hit the blog on a consistent basis and the number of fan following that the blog has built over the time period. By understanding the number of visits that the blog gets, one can interpret the number of individual visitors reading the blog and following the contents that are being followed and looked up on for. This will help you to build contents that the target audience is really looking for. Blogs are essentially developed and maintained by large business houses to create targeted traffic to the website. It is therefore essential to monitor the performance of the blog with respect to its ability to generate leads that can result in profitable business conversions.

Looking at the number of visitors that get diverted to the main website of the business house, online businesses can interpret the number of leads generated by the blog post thereby optimizing the contents and making relevant postings on to the blog to attract more number of visitors to the blog. Blogging is a way to establish trust and relationship with the target audience and that can be done over a period of time and not instantly. It is therefore essential to promote the blogs through different channels and enhance the fan following. One of the effective means to enhance the fan following is by providing the RSS feeds to the visitors to subscribe for. This will enable the readers to get the intimation of a new post thereby enhancing the popularity of your blog resulting in enhanced business success. By monitoring the subscription numbers too, one can analyze the performance of the business blog.

The other ways to track the business blogs performance is by monitoring the inbound links that is able to create. The links established by other websites on the blog can enhance the search engine rankings of the blog thereby enhancing the success ratio. It is therefore essential to monitor the inbound links and the way the blog link gets shared in the social media network. The more the sharing, the higher is the blogs popularity and success. Enhance the social media presence for higher blog productivity and business success.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.