Bing giving Rewards for every search that you do

Microsoft has been known for different loyalty programs for quite some time now. These include SearchPerks and Cashback mainly. Microsoft now comes up with the Bing Rewards Preview (Beta). The way this reward program works is similar to credit cards or the loyalty programs that have been offered by Airlines. The credits that you accumulate as rewards can be redeemed as products or charity donations.

There are, however, a few conditions for the loyalty program. You need to have a Windows Live ID, the Bing Bar toolbar and it should be a Windows machine strictly with the Internet Explorer working on it. The program does not work on either of the Chrome, Firefox or Apple Safari though these browsers support the Bing Bar.

The program is pretty simple and straightforward as stated by the developers. You get to have 250 points credited into your account on the moment you sign up for the services. You accumulate extra credits for taking actions that pays outs to you. The domain of these actions also includes conducting searches through the toolbar. Other actions that might get you credits include setting Bing as the default search engine for your browser and exploring new and exciting features authored by Bing.

The formulas are pretty simple, you will be getting 1 credit point for every 5 searches that you do until the 2nd October. In addition to that, you can earn a maximum of eight credits per day. The credit schedule makes the calculation obvious actually. You can earn a Scrabble Game over less than an year. 8 credits a day for 358 days a year will get you 2866 credits.

The spokesman from Microsoft had a word with us about the current offering and we also highlighted about the two reward programs initiated in the past. Weitz told the correspondents that the target of the project is to get Bing users more involved with the search engine and have a conversation with the search engine actually. Bing is constantly coming up with new features every day and users need to create acquaintances with the new features introduced every day.

He further said that the users are going to get features aired through the Bing Toolbar so they can keep themselves updated without any hindrance in the communication channel. The officials are optimistic about the performance of the Search engine lately and expect that it will be doing pretty good though at the same time they believe that it will be pretty hard breaking the habit people have with respect to Google.

Microsoft also claims that they have set up extra research just to make the most out of this reward program. They are hopeful that the reward program will be a blast attracting people towards Bing search and other features that Microsoft offers through the search engines. People term it as bribing search engine users and attracting visitors using other search engines but things can never be simple as that.

The reward program seems to attract a great deal of people but the conditions might be the greatest issue in the whole process as not every internet and Bing user uses a Windows Machine with Internet Explorer.


Mohit Parnami, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Mohit has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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