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The Asian search: SEM in an international platform

The Asian search: SEM in an international platform

In countries like South Korea, China, Thailand and India, mobile search has become a formidable force for SEM. Iprospect conducted a study/survey regarding search methods and attitudes of major Asian countries. 11 markets were chosen for the study from China to New Zealand. According to the study, a [...]
Top hotspots for marketing to watch out for in 2011

Top hotspots for marketing to watch out for in 2011

The holiday season is nearing its end and most are optimizing their marketing and making plans for executing bigger ones for the coming year. If you are one of those people, consider these areas that are worth looking into: The Local space is starting to make a move with the buzz of the near acquisition [...]
The emotional appeal: amazing recent ad campaigns in publishing

The emotional appeal: amazing recent ad campaigns in publishing

Advertising can sometimes look over the top and sometimes it does not work out the way we wanted it to be. A unique vision should be executed with a unique method. That means using the bet and not the most. Ideas are concentrated in order to achieve the idea that can encapsulate the whole concept or [...]
The web psyche: understanding the consciousness to create better web influence

The web psyche: understanding the consciousness to create better web influence

Web enthusiasts have a crucial dilemma to address. Bloggers all over the cyberspace all want to be seen and heard. Some blogs tend to engage readers more than other. Others tend to be abandoned very easily. What influences us does not necessarily translate to our conscious being. Our understanding may [...]
Three Great Alternates to Conventional Search Engine Marketing

Three Great Alternates to Conventional Search Engine Marketing

There is no doubt that “It is all about Google” but that does not mean anyone who has not been doing great with Google will be a failure altogether. Google does take hold of 95% of the search market around the world but something that most people overlook is vertical search engine that might not [...]
Get acquaintances with the New Digg

Get acquaintances with the New Digg

Users have been anticipating for the New Digg launch as the site was having a lot of upgrades recently. The social network has come up with serious improvements both in terms of the design and the functionality. There has been serious overhauling taking place with Digg lately. The login screen and everything [...]
Bing giving Rewards for every search that you do

Bing giving Rewards for every search that you do

Microsoft has been known for different loyalty programs for quite some time now. These include SearchPerks and Cashback mainly. Microsoft now comes up with the Bing Rewards Preview (Beta). The way this reward program works is similar to credit cards or the loyalty programs that have been offered by [...]