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Simple steps to target the paid search to your specific niche or crowd

Simple steps to target the paid search to your specific niche or crowd

Identify your niche and do your research For each brand or product, there is a niche. You need to identify your brand first. How do you position your company? What is its USP or unique selling point? It is very important that you identify what makes our brand a brand and what makes your products unique [...]
Google Expanding Like the Blob: A Time to Refocus

Google Expanding Like the Blob: A Time to Refocus

Within the first two quarters or so of the years, we have seen Google voice out their complaints about activities of competitors that they deem as unfair. Google Complaints The first blow was when Google accused Bing of copying the search results that they release. The recent one was an attack against [...]