Create Effective Forum Links For Enhancement Of Web Presence For Your Business Website

Link building is one of the most essential elements of search engine optimization. Online businesses looking to enhance their web presence, visibility and drive traffic to the website for productive business conversions should focus on building high quality links through various available social platforms. Forum link building is one of the age old but extremely effective methods of link creation. Most webmasters believe that link created through forums lead to decline in search engine rankings as these are considered to be spam links. It is very essential to implement the same in a correct manner to gain higher benefit and authority for the website. In order to get the maximum benefit from forum link building, it is very essential to choose forums that have higher PR rankings and are relevant to the theme of your business to ensure compatibility. Having similarity in forum topic would provide more relevancies for the links.

Most webmasters commit a mistake of commenting on all the topics in the forum to enhance the number of links through the forum. It is very vital to be selective while creating links by commenting on the topics. Sharing relevant and interesting information that can be of use to the target audience is the key to success of the links. By ensuring relevancy and consistency in forum postings, online businesses can establish clear and fruitful communication with the niche target audience effectively. The followers of the forum can enhance the marketing efforts effectively by sharing the links to the website and enhance the web presence. Finding the right forums that are superior in terms of the quality of information shared and posted on the platform and responding to the contents with clear and useful information would help create links that are productive in nature. Finding forums that have relevance to the business niche and enough postings on each day with at least 1000 members on a consistent basis is very essential. Look for forums that allow for genuine signatures to post links and make genuine comments to the interesting posts.

Some of the pointers that the online business needs to follow while doing forum link building are:

  • Create genuine profiles with sincere registration to the forum that have higher PR rankings with professional username and a completed profile with contact details.
  • Use username that is easy to remember and has relevancy to the business niche. Avoid over self promotion
  • Choose posts that have high relevancy to the business niche and provide genuine and interesting comments with the links for attracting genuine attention from the target audience.
  • Establish trust and interest through a customer centric approach while sharing comments. Posting interesting and useful information that can answer the need of the target audience is the key to enhance the acceptance level in the forum and the effectiveness of the links.
  • Create relationships with active interaction and interest in other people comments in the forum. Do not get involved in commenting to too many posting each day. Limiting the activity would help in being genuine and creating a right image in the mind of the target audience.

Following these pointers, online businesses can enhance the effectiveness of the forum links to drive consistent and targeted traffic to the business website leading to productive business conversions.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.