It is a universal truth that employees are strength of every organization and no organization takes the chance of losing sincere employees and retain their services at any cost. But even if due to any reason an employee leaves the company, management of company tries to retain healthy relation with that employee so that whenever company needs his services they can seek his help. In recent years content writing has emerged as a new source of employment and has widened dimensions for good writers to write content for others and make their independent identity. This has resulted in emergence of various content writing organizations engaging services of good writers writing different content for them. It is a beneficial deal for authors and content writing company. Because by writing content under the flagship of company their name is also displayed to readers as an author of that article which helps in giving them an identity as a creative writer. On the other side content writing company also benefits because its name is recognized as a company involved in providing reliable information to the readers. Going through this significance of this recognition various content writing companies have started taking the benefits arising rel=”author” tag from Google authorship.
But as every coin has two sides similarly the feature of rel=”author” tag also suffers from a drawback about which nobody, whether it is a company or an outgoing employee, is concerned at present. But in coming years if any of the writers switches off from the services of company, what will be the impact of removing rel=”author’ tag on company’s image is not known to anyone. Because finally it was his content that has played an important role in establishing an image of company as a reliable content writing company. However an answer to this question mainly depends on the relations shared between author, company and its potential readers to some extent. Normally as soon as any employee leaves the company its information is released to every person with whom he was dealing, so that in future they do not contact him for any kind of information. But this may not be practiced by content writing companies because good writers are their assets which have helped it in making its recognition. Therefore removing rel=”author” tag of writer leaving company will not be a beneficial deal for company. Let us discuss the reasons why a company should retain the rel=”author” tag of its authors.
1.Nobody will be interested in joining your company:
If you are involved in business of content writing and you company has made an image of eliminating rel=”author” tags and taking their authorship from that article. In that situation you company will not be able to acquire services of good writers because they know that their authorship will always at an edge and as soon as they leave your company their name will be removed from that article. Moreover it also creates worst impression on your existing employees and de-motivates them for working with full dedication in your organization. Because finally they know that the content written by them will not be credited in their account.
2.Company is at an edge of losing its authenticity and reliability:
As mentioned above that Google authorship and rel=”author” is a beneficial deal for both the company and employee leaving it, even after employee has left the company. This could be understood by assuming two situations:
A. Under this situation after an employee has left the company his personal information on the page of your company you have mentioned that he has left your company. However his rel=”author” and Google authorship continues. This will be beneficial because of following reasons:
- An on-going employee can refer the content of that article in his other article also;
- The company can publish the same article with his name and can grab traffic on its website;
- There is no impact on ranking of the author and therefore there is no affect on its ranking by search engines.
B. On the other side let us assume another situation: If a leaving employee had written various articles for your company and if his personal page on your website has been replaced by an incoming author. In that situation rel=”author” and Google authorship will transited to incoming author or may be completely eliminated. In such situation articles and blogs published by your company are completely removed. This situation may take serious shape due to various reasons:
- This situation dissatisfies the on-going employee because a content written by him is transferred in name of another author. In future if company requires his services he may refuse to work for company;
- If the articles are rejected in absence of rel=”author” in that case company will face the problem of getting its content indexed;
- It is difficult for company to generate same author rank for incoming author.
3.The practice of removing rel=”author” is immoral:
Until company has not signed an agreement with its employed author that articles written by him will be company’s property, till then author is the real owner of every article written by him. Therefore shifting the attributes of leaving author in name of an incoming author is an immoral practice, even if there was any dispute with the ongoing employee. Similarly removal of rel=”author” tag is not suitable for outgoing authors also because they also have some responsibilities towards their readers.
Epilogue: Though whatever the reasons have been, the final conclusion is that Google authorship and rel=”author” tag are beneficial for both company and also for an outgoing employee.