Effective Content Writing Tips To Increase The Call To Action Ratio For Enhanced Business Conversions

Content writing and marketing are the two pillars on which each and every online business depends heavily up on. The quality of contents shared through the various marketing platforms determines the quality of lead generation, reach, traffic to the website and finally the business conversions determining the profitability of the business. Sharing the ideas and thoughts in a creative manner that is easy to interpret and accept is the most essential key to content marketing. Most often, it is the quality of words and not the images or graphics that attract the audience to follow a content link leading to business conversions. It is very vital to share high quality contents that are easy to understand and useful in making informed decision through the various platforms to achieve the desired goal of awareness, reach and business goals. In order to increase the call to action through the contents, it is very essential to engage the target audience with contents that motivate them to think and act.

Contents shared through the various channels of marketing should have specific details and should be accurate when it comes to its reliability for action. Including the exact numbers in the contents to give an actual view to the target audience is one of the best ways to enhance the call to action rates. Most searchers look for genuine information with exact numbers for making an informed decision. By sharing contents that are highly accurate with actual details will establish trust among the audience and also motivate them to take actions. One of the most effective ways to promote the call to action rates is by including the verbs with high relevancy in the subject line of the content. If online businesses are using advertisements or images, it is very essential to make use of the appropriate verbs that can provide the insight of what the audience can expect from the content thereby enhancing the interest level leading to increased click through rates and business conversions. Articulating the idea of the shared contents through creative verb and subject line creation will enable catch the attention of the visitors in the shortest available time leading to enhanced traffic and lead generations.

Contents need to be made interesting for the audience. The language used in the content creation should be easily understandable. Using highly technical jargons is right for the industry specific contents but to increase the call to action rates, it is very vital to use the simple language that makes the content interesting and also gives an impression of being useful in making an informed decision. Using words that create a feeling of assistance and help ensures customer centric approach to the contents leading to enhanced acceptance. It is very essential to follow to the keep it simple and short approach. Writing large number of pages and sharing the same might lead to loss of interest. Providing information in a crisp but effective manner is the key to enhance the interest level of the audience. Online businesses can provide links to other landing pages for further information which an interested visitor can make use of. It is very essential to keep the contents short and simple with about 90 to 150 characters can enhance the acceptance of the contents. Creating contents that are high on creativity and are easy to interpret gets shared highly through the social media leading to increase in clink through rates resulting in enhanced business conversions. It is very vital to implement a customer centric approach for content creation and avoid promoting the self interest of the business for achieving the desired reach and call to action from the contents.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.