Enhance The Performance Of Your Business Website And Increase Conversions With Google Analytics

Search engine and web page optimization are the two pillars of any online business success. It is very essential to keep working constantly on improving the quality and effectiveness of the SEO and web pages to attract the target audience attention on a consistent basis. It is very essential to understand the pattern in which the audience behave and react to contents on your web pages and interpret the inherent signals through the search analytics to optimize the contents on a consistent manner. One of the tools that the online businesses can effectively make use of is the Google Analytics. Using the data collected and displayed through the Google Analytics, webmasters can redefine the web pages with optimized and effective contents that can address the need of the target audience. It is very essential to make use of the data collected through the Google Analytics to optimize the web pages to suit the need of the target audience rather than just trying to drive traffic to the website. By doing this online businesses can effectively increase conversions.

Using the data collected through the Google Analytics displayed in the form of In-Page analytics, webmasters can create valuable contents with accurate data. By providing the contents to the target audience in a manner that is desired and is of great value to them, online businesses can enhance their chances of converting the leads in to successful business deals. Using the In-Page analytics provided by the Google Analytics, webmasters can interpret the links that were prominently clicked by the visitors and also identify the pages that the visited and could be optimized accordingly. It is very easy and effective to find the data pertaining to the clicks done by the visitors in almost all pages of the website through the In-Page analytics record leading to enhancement of quality of information that would be provided on the web. One can also find the datils pertaining to the number of clicks done on a link in a particular period of time and the data is provided in detail for interpretation.

Webmasters can make use of the numerous options of differentiation to easily identify the data that is needed for interpretation. The data can be easily differentiated based on their value of importance for effective data optimization. One can get the details pertaining to page views, percentage of clicks that occurred below the fold, average time spent by the visitor on an individual page, average page load time, exit rate and many more details for web page optimization leading to online business success.

The advanced segmenting option provided by the in-page analytics report would also help segment the target audience in to different user groups to provide relevant and timely information to each segment of the audience. It helps understand the way in which the target audience reacts to particular news or information shared on the business webpage. The report also allows you to define and establish a desired user group based on particular criteria of your choice making the interpretation of data even more effective.

The advantage of using Google Analytics is that it helps the webmaster with relevant and accurate information and context that can help optimize the content and information on the website suiting the needs of the niche target audience. It helps design contents that can enhance the readability and attract the attention of the target audience effectively with valuable information. It is very important to keep a note on the time frame that you choose for interpreting the data for effective and specific result. An effective interpretation of the analytics data would help get a complete visual picture of the website and help you understand the resultant behavior of the visitors to fulfill the loopholes if any on a consistent manner for the success of the business.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.