According to a recent study conducted on Facebook and Google+ users, the results show how there is no apparent disparity between the two, meaning they are perceived by users as practically the same.
Eye Track Shop conducted the study. The company used web cams to determine the tracking of the users when utilizing Facebook and Google +. After the tests, a heat map was created showing the tracking visual behavior of the participants. There were 54 participants in this particular study. The results show that the utilization of Google + interface is the same as how one would use Facebook.
A Spitting Image
Let’s face it; a number of people are commenting that Google+ has taken a lot of cues from Facebook on how it should look and feel. According to the study, the main feed is the main focus of the users and is the first thing that they see. The second most viewed section for both social networking sites is the notifications on both left and right top corners. The bottom right content gets the least amount of attention. The trend is similar to both sites but they do not happen in the same order.
How to read
The users use their account pages in this manner: first, they look at the stream where most of the content is present. The upper section is where they focus the most since this is where they actually create their own wall posts or feeds. The next section is the top left section from the site icon to a set of menus and controls. The next is the right notifications table that is at the top right corner of the page. The fourth section is the status bar. When it comes to the 5th to the nth sections, the sequence shift a bit but nonetheless, the results still show how similarly people use both Facebook and Google+.