Factors To Consider While Designing A High Quality Press Release

Creating awareness about the online business among the target audience is not only time consuming but is also extremely difficult. It takes a lot of effort and time to create the much needed web presence and awareness. Press releasesform an essential part of the SEO efforts undertaken by the webmaster to promote the online business, brand and the products and services offered. Press releases are an effective means to create mass communication in a short span of time resulting in effective promotion and increase of traffic flow to the website. With the advancement in technology and the change in perception of the target audience, the requirements of a successful press release have also changed drastically. It is very essential to make the press releases interactive and interesting in nature and not just a plain communication.

Creating press releases that are interesting to read with high quality images or videos included making the content interesting and attractive to the potential target audience is the key to achieve success in promotion. Adopting a flexible format for the press release is the order of the day. It is very essential to understand that press releases are considered to be genuine and trustworthy information coming directly from the business house making it extremely necessary to have a official look but with interesting contents. It provides an easy platform for the online businesses to create the much required awareness with complete information about the happenings or developments in the business or any new product or service launch. It provides great flexibility to both the online businesses and the target audience.

In order to have highly impacting press release designed for your online business, it is extremely essential to consider the following factors:

  • It is very essential to ensure that the contents in the press release are interesting and informative. The contents should be useful and should be of sense for the target audience. By assessing their need and interests, online businesses should design and distribute the press releases through the viable platforms like the social media and press release directories.
  • It is very essential to be creative while designing and promoting the press releases. Making use of the videos, PPT presentations, PDF files and images are a new way to make the boring press releases interesting and attractive to the customers. Using the social networking platforms to share and upload videos, images and information, online businesses can make enhanced usage of the press releases. It is also essential to ensure that the contents are user friendly and are filled with rich keywords, visuals and links to make it extremely effective and visible in the search engines resulting in higher web presence and traffic flow to the website.

Creating genuine, interesting and informative press releases would not only work as tools for lead generation and tragic flow to the website but also help build a brand and a reputation for the online businesses and would help to achieve higher search engine rankings resulting in enhanced success.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.