Hello readers, HIGHLIGHT, yes HIGHLIGHT, all of you must be surprised to see why we are focusing on this single term so immensely. Well without consuming your much time behind this secret we would like to inform you that now you should make yourself familiar with watching this specific word on your favorite social networking website. We are sure you understand our direction about which website we are talking, and even if you are not able to guess than for your convenience let us tell you that this website has become an intensive part of your daily work and you cannot stay far from it without accessing it.

Yes this time you are right, we are talking about your highly visited website Facebook. It is reported that soon your favorite website is going to introduce this new feature. The main objective of introducing new feature according to Facebook sources is that their website is keen to know how many users want to highlight their posts in the list of top postings. This also also confessed by Mr. Alex Hollander, representative of Facebook, who said that introduction of this feature is just to examine the interest of users towards Facebook and way of sharing contents between their social network. According to website sources such type of first examination is being conducted at New Zealand.

The significance of this new feature is that the shared posts on website will be posted among news items with highest priority and will be addressed as“Highlighted”. The users can use this feature by making payment of two dollars. The payment can be made through credit card, debit card, PayPal or through credits earned from Facebook. But now the question rises that how many users will be interested in paying money for their posts, which they had been posting free of cost till now. Moreover how many of you aware that the posts that you are posting on your page are daily checked by your friends or not.

In words of Mr. Mia Garlick, another representative from Facebook, website is continuously conducting new tests to examine about users reaction towards this way of sharing their posts among their friends and relatives. With introduction of this new feature it would be interesting to see what type of posts are being posted by the paid users whether it is any new composed music or any exciting news from new reporters

Commenting on this new feature Mr. Ethan Hays, search director, New York ad agency said, that this might be a beneficial deal from Facebook or in simple words it’s a new kind of promotional strategy. But one thing is quite sure that as a part of this promotional strategy Facebook is playing a blind deal of cards.

Now whatever the reactions Facebook receives from its customers, it would be interested to see the results that will be revealed on May 18, 2012.

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• About Penguin – It is launched on April 24. It was designed to punish those pages that have been spamming Google. Spams usually appear when you do ‘keyword stuffing’ which results in violating Google guidelines.

• Penguin Is Fully Live – Many people are wondering if penguin has become fully live or not because sometimes it can take little time for an update to make its impact but Google has confirmed that penguin is fully live.

• Impact Of Penguin On Small Business Or Searchers – If the meaning of small business here is; when someone writes article on blogs to get ads alongside and then spin same article using some software to convert in different versions for more blogs to grab more ads, then there is no doubt that those types of businesses are in big danger. I would say that vast majority of businesses are getting plenty of traffic from Google, So if Google really does have the master plan to wipe out small businesses then it will take 10 years from now.

• How To Check The Hit – On ‘Google webmaster central’ there is no way to measure if penguin update has hit you or not but I have some idea regarding this. The update was launched on April 24 and if you want to know that your sites have affected or not then measure your traffic which comes from Google search right away after that date. If you see a vast fall compared with a day or two before then yes, you are probably hit by penguin in negative way and if you see the rise then you are benefited by penguin. If you see no change then there is no impact of penguin on your site.

• How To Recover – You need to remove any spam that you might have because it is targeting only spams. If you have never verified your account then Google may have sent messages to you about spam activities in past. You have to correct all those spams which were flagged by Google with your site and if you are sure that penguin has hit you then you have to correct all the stuff which looks like spam.

• If Google Is Wrong – If you feel like that penguin has wrongly hit you then you can use ‘penguin feedback forum’. You can also post feedback through Google’s webmaster forum. You don’t have to go with the attitude that Google is wrong but you have to prove that your site is of good quality. You can do this by giving an example of a search where may be you were previously listed.

• Over – Optimization Penalty – Google had already warned to all searchers that a penalty on ‘over optimization ‘was coming. It has also clarified that it’s not going to target optimization but it will target outright spam. So this penguin is that penalty Google was talking about.

• Panda 3.5 – On April 19, Google confirmed that panda 3.5 also released to its panda algorithm. Panda is basically created to target pages which are not of great quality while penguin is designed to target only spams. Here date is playing an important role as if your traffic was dropped on April 19 then you are probably hit by panda not by penguin thus you need to follow panda’s guidelines to recover.
So we can say that Google did not stop sending tons of traffic on sites but its like many people are hit by these algorithms positively and negatively. Few of them were hit by mistakenly. Thus you just have to be careful to save your site and to get things done smoothly.

So today I am going to elaborate 5 tips to improve your advertising campaign. Check them out -

1.  Optimization Of Your Landing Page Is Important - You have to create an effective landing page for your search advertising campaign to drive more conversations. When customers visit landing page they should immediately see your conversation path which must include your full contact details. Thus your primary conversation path is a call to action which tells your customers what to do.
2. Don’t Forget To Take Your Web Presence On Mobile – This is the time of revolution in mobile internet. Thus including this new mobile element in your search advertising campaign has become important for your business growth as it drives all mobile searchers to your business. According to a recent report, 50% of mobile phone users in U.S. own a smart phone. So it’s clear that more people are searching for a local business on a mobile device. Thus if you’re not visible via mobile then you are missing many potential customers. You can prefer ‘Google places’ to claim your business on local listings to boost your presence on mobile.
3. Manage And Track Your Quality Score – A quality score is quite common way of deciding few things about your search ads run like where, when and on what cost. Maintaining your keyword consistency between your text ads and landing page is quite essential for creating high quality score to improve your placement on the SERP (Search engine results page)
4. You Have To Create A Well Managed Online Reputation – Your online reputation can affect a large number of visits on your site. Blog posts, comments and reviews about your product plays an essential role in this case. When a customer search for a business then perhaps your website don’t come on fist place in search engine rankings but if your online reputation is good then customer will surely click on your ad or visit your website. So it is essential to maintain positive web presence and asking your customers to leave positive reviews about you so that it will appear in SERPs to boost your ad campaign.
5. You Can Convert New Leads With Re- Marketing – Re-marketing is the best way to re-engage with those visitors who did not convert in fist time. By using this targeted display ads and re-marketing technology, visitors (who have left your landing page) will watch your ads as they surf on internet. It will remind them about your brand and direct them back to your site. Reacquiring those lost prospects is important to expand your search advertising campaign and it will boost more conversations with them.

Thus these all were the simple yet important tips to boost your advertising campaign and conversation with your target customers.

Thanks to all readers. I will catch you soon with my next post.

Check them out –

1.  Authentic Titles- Your titles need to sound real just like a human being wrote them. Your title should be clear and quickly grasped by human being. People should not find your title fishy or spam like. It should not give the signs of something wrong or manipulative. You can use your brand name or even your name as the title to make it real. People should perceive your title as legitimate not manipulative especially when you are targeting more savvy and sophisticated technology customers
2. Manipulation Of Internal Links- I often see this on the side bars where people have taken all of the samples of a particular word on the side bar or in the footer. Repetitions of these samples also happen many times. Thus linking in this way on the same page with the similar anchor is not good for SEO because it will make our site look spam like, thus try to go for logical and useful linking. If you have a blog post mentioning your site link then you can utilize anchor text by using a modified version which sounds more natural and shorter to make people visit your site.
3. Links Filled Footers – I see this many times when you are just having a group of links down there as anchor text in your site that no one would like to click. I mostly see them in light gray color so it’s not particularly easy to read. Thus you should know how to use your footer in a right way to link the things which are expected to be in footer. If you really want to acquire anchor text on pages then you have to find more general ways to put it in the real menu at the top.
4. Text Context Blocks Primarily For The Engines- Sometimes you find really great stuff on some site but also find a section with lots of keywords. Why does that exist? Does that really trick the engines? Yes it tricks them into thinking that they should penalize you. Seriously this is going to cost you far more than it’s going to help you. If you got those spam like blocks of text in your pages, that have no intention other than to get your keywords into the text then trust me It’s not a right call to action because its not boosting your communication rate but it will drive people away from you.
5. Links From Penalty Sources – So this one is quite hard to control if you have already acquired links from these places. Be careful of links which are related to private link network. There are so many better ways to get links like reciprocal lists where you can put list of links carefully by avoiding repetition. Article marketing sites are also good option where you can submit your content and get link out. SEO focused directories are essentially increasing the value of participating there as being primarily related to the link

So I want your sites to do well and I don’t want that this penalty makes your business suffer thus be careful and good luck .I will see you with my next post.

•   It Simplifies Your Analysis – Visitor intelligence is used for scoring visitors and leads which allow assigning a value to a page and leads generated by keywords. Visitor intelligence presents a cleared system of rankings that allows you to better understand your visitors. It is helpful in every organization like sales, marketing or support. It helps in determining the value of visitors.

•   Better Analysis Of Demand And Drivers – Visitor intelligence provides more than just the basics of a related source and website. It is one of the great intelligence systems which capture the visit history and also other various visit features like first touch, tipping point and last touch. This will provide you a big opportunity to learn more about what activities are working for each of your search objectives.

•   Helps In Prioritizing And Following Up With Leads – Once you have the visitor’s visit history then you will be able to understand the current situation of buyer to approach the sale in more effective manner. Now you can score visitors and leads by using that collected data. This will allow prioritization of new leads. When you know about those keywords which have a higher tendency to generate sales based leads then you can utilize that keyword in most appropriate way and through this your sales team can follow up with any lead that comes by using the keyword on your site.

•  Build A Harmonious Relationship With Clients – When you are aware about what exactly your prospective customers want then you would be able to maintain a harmonious relationship with them. It’s easy to earn profits by adopting the measures of increasing sales but maintaining a proper relationship with clients is more important in long run.

•  Repeat And Refine Your Successful SEO Plus Marketing Activities – Visitor intelligence provides you proper insight into better analysis of marketing and sales activities. Through this you will come to know about those keywords that are driving content leads and marketing qualified leads.

•  Take Your Keyword And SEO Activities To The Next Level – Visitor intelligence can take your SEO to a great scientific level that you have never experienced before and which is not possible with normal SEO software. By using visitor intelligence you would be able to analyze your SEO activities and keyword performance in the most appropriate way.

•   Better Organization Of Your Information – With visitor intelligence you can better organize your information as there wasn’t really a standard method of measuring the current state of a visitor and lead before visitor intelligence. Through its scoring systems you can get sales and marketing related information in quite organized manner and it offers really a great persistent measure. Without these systems, decisions were normally made on assumed descriptions.

So thanks to all readers. I Will catch soon with my next post.

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Today we will discuss few ways through which you can use your twitter account as a powerful tool of providing terrific services and support to your target customers-

v  High Speed Of Twitter Is Your Benefit – Everyone likes instant replies. Here you can use this as an advantage by responding to your customers in less than 5 minutes on twitter. As the replying through twitter is quite easy and it provides a good amount of speed in conversing so you can use this feature to increase the interest of your customers by making them happy with quick response.

v  Personalize The Experience On Twitter As Much As You Can – You can maintain a personal touch with your target customers by conversing with them in their language (avoiding that corporate language) this will help you in giving more support and better customer services to your customers as they will not be hesitated in asking their queries and will remain happy with your services. This will help you to increase mouth publicity which is more important than any other marketing strategy. Here are few things which you can do for this-

• Personalize Your Bio On Twitter: Put your teams’ and your name in the business account. It helps in building trust. You can add the handle of your personal account so that customers can directly ask their urgent queries from you.
• Use Names In Tweets: If you want to connect with your customers in better way then use your actual name at the end of the tweet. It will make your customers to ask their queries directly from you freely.
• Instead Of Logo Use Your Face As Avatars For Display Picture: You should use your actual picture of your face instead of using logo for your display picture. Its quite simple step which will make you human and more reachable. You can use your personal account for solving more queries of customers as this will help you in getting more pressing questions from your customers.

v  Use Direct Messages As Your Advantage – Use DM facility to reply those tons of incoming tweets. It is one of the best ways to support as to help large amount of audience in short span of time.

Here are few steps which can help you for this :

• First tweet with explaining problem then reply to @mentions with a DM. through this you can go into detailed information by conversing there on DM.
• You can switch back to giving replies on timeline if there is no more acute problem but keep in touch with your customers by regular tweeting through your account.
• You can DM your email id if 140 characters are not sufficient to solve the problems.

v  Give Your Best Customer Service To People Who Aren’t Your Customers Yet – Try to help those people who are not directly connected through your product but their problem is related to your niche, this will help you in generating new connections. Whatever business you are in, there will be large number of people having questions related to your field. You can help them even without telling about your product, this will make those people to check out about you, like you are offering which product or service etc. this will help you in building your loyal customers. You can simply search for your niche keywords in twitter search box and check out the problems people are asking related to your field.

Thanks to all readers. I hope these ideas will make you more loyal among your customers.

According to this feature now Facebook users are allowed to download a copy of their shared things on site like posts, photos, messages list of friends and chat information also.

There are certain restrictions like users can not download those data like status updates and photos or comments which they have made on someone else’s page.

This download feature is available in your Facebook account settings and can be found in general section.

There are privacy concerns also regarding this feature so it is clear which specific information can be or can not be retrieved.

According to Facebook’s download your information page here is a list of information which you would be able to retrieve and which you can’t access –

v  IP addresses- This won’t include all the IP addresses that you have ever accessed your account .This will include only what Facebook has stored.

v  Login Info – This won’t include every login during your account’s history. Only the list of logins which they have stored can be retrieved.

v  Logout info- Just like log in info you can get log out info as IP address can be retrieved.

v  Pending Friend Request- Friend requests you have received and sent but haven’t denied or accepted can be retrieved

v  Account status changes- Dates when your account was deleted, deactivated, disabled or reactivated.

v  Poke info- Information about your exchanged pokes.

v  Event info- Events that you have accepted, responded or declined

v  Your city and hometown (currently listed)

v  The mobile phone numbers you have added to your account.

v  The name of the family members you have listed

v  Your relationship status

v  The list of languages that you have updated on your account

v  Any changes that you have made on your account; its history can be retrieved.

So go and check out this amazing feature on our beloved Facebook. What are you waiting for? I will catch you soon with my next post.

• Matching Value To Traditional Metrics Of SEO – While ensuring that you measure traffic from search engines as how many pages receive visits and how many keywords are sending traffic to the sites then also try to match value with these metrics which come out.

For example we can say as what the size of actual SEO opportunity is and how much conversion and traffic comes from particular landing pages? How many keywords are managed and what are their specific cost, value and return?

• Reactive v/s Proactive Metrics – Sometimes we easily get caught in the war about metrics with few people. It happens due to the fact that most of the time people report binary metrics based on reactions of like – a loss of ranking, reduction in traffic levels, lower conversations, reduction in actions and loss of business etc. Now all these metrics are essential for success of any online campaign. Reporting proactive metrics actually helps you when dealing customers with something innovative and also inserting any reactive metrics into new aspect. These metrics focus on –

 Rankings in relation to content, news and industry/external statics
 Influencer based metrics and future value
 Social engagement and their value
 Metrics based on attribution
 Action based metrics that influence rankings over time.

You can do this by perfectly utilizing the combination of –
 Advanced analytics which consists Bing and Google webmaster tools analytics
 Enterprise SEO and Social media technologies
 SEO tools like Moz, Screaming frog and Majestic

• Think beyond ranking positions: If you can see where you are winning and losing it presents a whole new metrics of SEO in itself. Place a value and forecast SEO metrics¬¬– SEO is finally becoming more assessable than earlier and by following the whole picture and collaborating with site analytics assessing ROI has become quite easy. Assessing the value of an SEO project before its beginning allows clients to invest more based on such forecasts. For this you have to notice these things

• Without putting value to Rankings ; it mean nothing
• To place a value on SEO you have to use organic traffic data and PPC keyword data.
• Make sure that you use this data as yardstick where you or your client is in a relation to the competition.

•  Maintain Social Media Metrics and Objective – According to recent survey report conducted by companies on Facebook says that social interactions will be more important in 2012 for SEO. The concurrence of SEO with social media strategies has meant that social media metrics are gaining importance. It has become essential to measure ‘beyond the like’ and it understands the value of interaction on social media. A close observation on these social media sites has become important like how, when and why these social signals like tweets, +1s and likes influences positions and rankings.
•  Utilize appropriate tools and technologies to get the right metrics – From measuring links, sites stats, value and social media affects the increment of many tools and technology platforms which helps in segmentation of different types of metrics and building intuitions and value from a numerous of various sources. You can use tools like -

 MjesticSEO
 Webtrends
 Google Webmaster Tools
 Search metrics and many more like these.

•  Report the relevant metrics to the right person – Metrics will become useless if you are not reporting the accurate metrics to the relevant person at the right time and in perfect format. There is no any other set formula as how to report metrics to an agency or a client because every organization’s working is different.

Well today we learnt about a new way to measuring and tracking SEO and its converged media partners who can become more responsible in the sales process. Utilizing proper technology and reporting the relevant metric from the perfect channel to relevant person at the right time is the best way to show value and get the increase in profits that you deserve.

•  Don’t miss the opportunity of Cover Photo: This one is the most visional change in timeline. An area of 851×315 pixels where you can upload a single large image. For setting cover image you need to focus on following things :

1. Apply a strong cover photo to bring a great impact to your page: You can extend your brand with product, lifestyle images or a description of your services.
2. Add a unique image that reflects your brand: You can add an image of popular item, artwork or an image of people using your product. You need to be creative and experimental here.

• Don’t ignore the utility of Profile picture – In the previous format of Facebook your profile picture was your page’s main image as it contained 280×540 pixel areas in the most upper left corner. Now it has become just 125 pixel square image that inset into your cover photo in the lower – left area. So now you have to deliberately accompanying your profile picture with cover photo.
•  Custom tab images add an extra spark – This one is another major change acquired by your Facebook page. Facebook has moved the navigation to your Facebook and custom tabs from top but below the cover photo. Previously you had your navigation as small 16×16 pixel icons with the tab name in the left column, now you have a maximum of four tabs perfectly displayed at 111×74 pixels with the tab name below the image.

Now you must be wondering about how to customize these custom tab images. For this you have to follow these steps :
• First to edit tab images click on the arrow which is on the left of three or four images then click on custom tab image you want to change.
• Then click that pencil icon appearing in the top right corner
• Now opt “edit settings” from contextual menu.
• Then in pop-up dialog box click ‘change’ then upload a new image then click Ok.

Here are a few important things about the custom image tabs :

1.  There is a tab which displays your most recently images, you can’t change or reposition that tab.
2. If you choose fewer than four displayed tabs, then about info will occupy the extra space.
3.  Maximum of 4 tabs even including your photos tab can be displayed and by clicking on arrow icon which is in right of the tab images; you can see remaining tabs.
4.  You can make your own graphics for any custom tab images excluding apps of Facebook.

• Don’t forget to highlight posts to create visual impact – I know many of you found this new format quite confusing and unreasonable. While previously all the posts can be seen in chronological arrangement now in the new timeline that sequence is broken up thus becomes quite hard to follow. So to improve this user can utilize that new ‘highlight’ feature to bring some order in the mismanaged timeline. You can highlight your status by clicking the ‘star’ icon which appears on the top –right area and when you want to remove the highlights you just have to click the highlight star again.
• Use milestone feature to make your page more attractive – Another effective way to create a more appealing experience is the deliberate use of new milestone feature. To create milestones on your page; you just have to click on the ‘milestone’ option where you make status updates. Before creating milestones you have to set a benchmark date related to your business like its birth year when company founded etc. Facebook makes it casual by showcasing a pop –up dialog when first time you click on the milestone link. You can utilize your milestones by adding images over there so that it will attract your visitors.

Here are 10 interesting things you should know about Instagram :

1. Ratings – With 5 star ratings Instagram is among most popular photo apps on iTunes. There has been above 2300 ratings on the current version till date. Even ‘Google play’ users have given it 4.4 rating which includes over 35000 reviews too.
2. Users –This growing social media network has around 30 million users currently and it is expected to reach around 50 million subscribers with in few weeks.
3. Popularity – Previously Instagram was only for iOs users but it is now available for android users also and as CEO of Instagram, Kevin Systrom has stated that it is getting quite popularity as every minute over 2,000 new android users are signing up per minute in Instagram.
4. Meetups and Discussions – Another interesting thing about Instagram is that there are insta meet ups which are getting hype everywhere. For this you have to go to meetup.com/Instagram and you can find a meeting at near your location.
5. Export photos – Through ‘instaport’ you can easily export photos to your mac even without saving them to your iPhone, iPod or iPad. It’s a quite neat tool which is built by a developer using the official Instagram API and you can check it out at http://instaport.me./.
6. Blog- If you want to subscribe all the greatest and latest news related to Instagram then you can visit its blog too which is at blog.instagram.com. You can also join them on other networks as they are available on Facebook and twitter to keep you updated with the latest news.
7. Filters- Instagram allows users to add different custom filters to their photos in order to transform the colors, tonality, mood and border of their snapshots. These filters include Rise, Amaro, Lo-Fi, Hudson, Sutro, Brannan, Nashville, Toaster, XPro-11, 1977 and others.
8. A social network – Social networks provides an online platform where people interact with each other and Instagram also fits in this mold .It is considered as a social network because users here can give and receive shares, comments and likes on pictures which are uploaded by users. The other benefit is that you can share your pictures to Facebook, flickr, twitter, foursquare and on tublr also.
9. More features – You can combine multiple photos into one by using these apps – Picframe, Diptic, Photoshake.
10. Some tricks for iphone users – iPhone users if you are running iOs 4.0 or updated version then you just have to double tap on a picture to like it. You can also tap and hold on username to reply. Do you like to scroll through hundreds of photos on your iphone then there is a trick for you too. You just have to tap the status bar at the top (where the battery level and time are displayed) of your screen through this you would be able to scroll to the top of your feed.

So, I hope you all enjoyed these few things related to growing app Instagram. Thanks to all readers. Will catch you soon with my next post.