Google Expanding Like the Blob: A Time to Refocus

Within the first two quarters or so of the years, we have seen Google voice out their complaints about activities of competitors that they deem as unfair.

Google Complaints
The first blow was when Google accused Bing of copying the search results that they release. The recent one was an attack against 3 big companies, Microsoft, Oracle and Apple trying to stop Android by means of bogus patents that apparently, the companies have overpaid. However, Google itself bid an astounding amount of 3 billion dollars for such patents.

The Google Blob
It seems like Google is having fun just doing whatever it likes, expanding its services and reach at the expense of copying others. Google has ultimately become too big for its own good. Some people think that the company should have kept their focus on search engine related services and let others do what they are supposed to do. There were many accusations and criticisms regarding Google in the last few years and months on how it does its business in somewhat a passive aggressive style. They bought companies and services and manipulated them to their own ways.

Entitlement
According to some experts, Google feels very much entitled to copy what they want from smart phone frameworks, social networking, business reviews and other aspects, it seems like Google has plans beyond what any company would consider as sufficient. Nonetheless, even with this apparent doppelganger method of the company, they also feel entitled to be offended when such companies fight back.

Android, Yelp, Facebook and Groupon. These are some of the companies that may other consider as the templates of most of Google’s “innovative” tools and services. Though Google complains a lot about accusations, there is really no reason to consider them as the victim. As such, it would be best if they stick to their guns of focusing on search traffic than becoming the owner of the web.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.