Sustaining popularity is not an easy task, especially when you are at top, but it seems Google is well aware  of this fact   and it is because of this on every alternate day there is some sensational news regarding new update from Google. The latest updated is related with updating of Page Ranking process. Various multimedia reports reveal that Google has introduced new update in its standards determined for toolbar Page Rank for various websites.

This new update in Google Toolbar Page Rank has come almost after three months back when it has updated Google Toolbar Page Rank during May 2012. It would be interesting to see that how Google launches this new toolbar Page Rank for websites. One thing that really wonders is that not many media sources have shown commented regarding this new update. This may be either due to last update which took place in May 2012 and not various SEOs and media sources have expected new update at the earliest.

Page Rank is regarded as the emblem of Google, since Page Rank system was required to get patent certificate by U.S. patent right. Conversely in the beginning Stanford University succeeded in grabbing the patent and Google was deprived from license. However later on Google acquired the license of patent by rendering 1.8 million shares costing $336 million to Stanford University.