How I recovered A Client’s Ranking In 9 Days- Case Study

ranking drop It was New Year’s First Night, I made myself free from parties and checked my mails for the first time in the new year. I hoped for some “happy new year” messages. Yes I did get some, I replied them back with lots of smiles and best wishes.

I scrolled down a bit in the heap of unread emails and got stunned to see this Email from one of my long term esteemed client.

Client Issue

I replied him back asking for access to his web master tools and Google Analytic ( This is my first step of analyzing any site). He replied back within minutes that he had not installed any of them. Yes some web master do that. They dont want to pass any information to Big G about what they are doing.

I finally managed to take some back link data about his web site from fantastic free tools available on the web, put my head into them for some 2-3 hours , checked his back links profile but found nothing.

After 3 days research I found only three links which could have been potentially dangerous for his sites ranking. I weighted them against the ranking lost. He was no where from page one , It was impossible. Those three links did not have that much potential.  I was running out of ideas and time..Until I got this Email from him:


In first Glance, the email contained only some encouraging words. But in the end it was the Email which solved everything.

I was actually working on his and this signature contained two of his sites. Just out of curiosity, I clicked on his other domain. and It beffled me for once.

The other domain has same content , same image Only URL was different. I immediately checked the name server. I checked the name server of the web site which I was working on. They were different. So basically,

The same web site with same content Existed on the other server. It was a simple case of Duplicate Content. I was so relived to see that. I immediately emailed him about it.

After an hour I got an reply from him. It said “Ideally the other site should have been redirecting to the main site. But It was not happening. Now I have asked the same thing to my developer and Now my other site is redirecting to this one. Will it get my ranking back?”

I asked him to chill out and get relaxed for 5-7 days.

Final Email

Exactly 9 days and the issue was sorted out. I run my keyword checker tool and run his ranking reports. It gave me immense pleasure!

Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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