How Significant Are Different SEO Tools?

Days have gone when SEO experts developed tools for SEO campaign according to their requirement, with increasing significance of SEO for websites in current scenario there is huge fleet of various tools which are making work of SEO experts an easy process. Let us focus on relevance of few important tools and their feasibility in determining SEO strategy for any website.

1. Backlink Profiler:

This is one of the most important tools which intensively search for backlinks and statistical data regarding website. The major factors which are considered by this tool are density and break down of anchor text, ID of Google Author for backlinks, ranking of pages, Domain authority, AC Rank, Seomoz etc.  However among all these factors anchor density is helpful in determining the working of website and is assists the user in creating appropriate backlink profiles;

2. Juice Tool:

It can be regarded as an interesting tool that is used for making comparison between the keywords. This tool facilitates the users to work on almost 2000 URL’s at same time and the tool crawls each URL accordingly, however during this crawling process it will not consider backlinks intensively. Use of this tool enables the users to make comparison between averages and standard deviation for particular segment of URL’s.

3. Site Audits Tool:

This tool is helpful in assessing the positive and negative points of any website, and suggests the preventive measures that should be adopted for improving ranking of website. Sometimes there is a situation where the anchor density for any keyword in site is more than 30%, to overcome this situation this tool will suggest to make use of various brand and simple use of anchor text. Similarly use of this tool let the user understand the situation where a website has pages of infinite inbound links which are not similar to title tag of pages, due to which website is punished by search engines.

4. SEMrush:

Use of this tool enables the user to check the traffic on website followed by keywords which are helpful in determining its ranks and other movements.

5. SEOquake:

With help of this tool user is able to analyze the position of any domain by checking it page rank followed by domain links and various other determinants.

6. Register Compass:

Since the Google started considering the earlier domains, users are interested for renowned domains which are built with powerful inbound links. The use of this tool facilitates the users to search for the appropriate domains and enables them to compare different sites. Use of this tool helps in saving time of comparing different sites.

7. Link Detox:

This tool facilitates the user to identify weak and unreliable links on any domain. There are various factors which are taken into consideration while identifying such links. The use of this tool is his helpful in finding low rank pages, un-indexed pages in Google and various others. By making use of this user can easily make this links which should be regarded as disavowed links with help of Webmaster Tools from Google. The worth mentioning feature of Link Detox tool is that it facilitates the user to search only for weak and unrealistic links rather than comparing every link individually.

8. SwissMadeMarketing:

This can be considered as one of the versatile tool for SEO due to various reasons. This tool is capable of performing various functions at same time where at one side this tools grabs keywords data with keyword tool from Google, on the other side it also perform other functions including filtration of results according to keywords, CPC data, checking whether these keywords appear in some suspicious site or not and various other functions. By making use of this tool users can generate separate folders for keywords in an appropriate way.

9. Majestic SEO:

Majestic SEO can be considered as one point solution of different problems. The use of this tool facilitates the users to go through reports of 3 versions of domain at one place so that the user can access the variation between contents of two websites with same name.

10. OpenSite Explorer:

An OpenSite explorer tool can be considered as a tool that is capable of quick access of backlinks of some particular website. For instance if you are looking for some website offering the facility of guest posting then you can check its statistics on this tool. This will help you to know the actual position of website to decide whether you should post your blog on it. This tool plays an important role in protecting interests of blog writers, because in current scenario there are various sites which offer facility of guest blogging to blog writers, whereas these websites do not have any social identity.

Apart from these above mentioned tools there are various other tools which make working of SEO experts an easy process to go on.

Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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