Visitor intelligence makes you to collect information from the search data that you are capturing at the time visitors come to your site. This information can be used later for analysis, prioritization and segmentation of your visitors and leads. This includes more than the basic information which you want in your core search analytics systems. Visitor intelligence allows you to persistently determine the quality of your website’s visitors and leads. You can review, segment and scan traffic to get more information about the visitors and leads. Here I am elaborating 7 powerful ways to use visitor intelligence in your marketing and SEO work-
- It Simplifies Your Analysis – Visitor intelligence is used for scoring visitors and leads which allow assigning a value to a page and leads generated by keywords. Visitor intelligence presents a cleared system of rankings that allows you to better understand your visitors. It is helpful in every organization like sales, marketing or support. It helps in determining the value of visitors.
- Better Analysis Of Demand And Drivers – Visitor intelligence provides more than just the basics of a related source and website. It is one of the great intelligence systems which capture the visit history and also other various visit features like first touch, tipping point and last touch. This will provide you a big opportunity to learn more about what activities are working for each of your search objectives.
- Helps In Prioritizing And Following Up With Leads – Once you have the visitor’s visit history then you will be able to understand the current situation of buyer to approach the sale in more effective manner. Now you can score visitors and leads by using that collected data. This will allow prioritization of new leads. When you know about those keywords which have a higher tendency to generate sales based leads then you can utilize that keyword in most appropriate way and through this your sales team can follow up with any lead that comes by using the keyword on your site.
- Build A Harmonious Relationship With Clients – When you are aware about what exactly your prospective customers want then you would be able to maintain a harmonious relationship with them. It’s easy to earn profits by adopting the measures of increasing sales but maintaining a proper relationship with clients is more important in long run.
- Repeat And Refine Your Successful SEO Plus Marketing Activities – Visitor intelligence provides you proper insight into better analysis of marketing and sales activities. Through this you will come to know about those keywords that are driving content leads and marketing qualified leads.
- Take Your Keyword And SEO Activities To The Next Level – Visitor intelligence can take your SEO to a great scientific level that you have never experienced before and which is not possible with normal SEO software. By using visitor intelligence you would be able to analyze your SEO activities and keyword performance in the most appropriate way.
- Better Organization Of Your Information – With visitor intelligence you can better organize your information as there wasn’t really a standard method of measuring the current state of a visitor and lead before visitor intelligence. Through its scoring systems you can get sales and marketing related information in quite organized manner and it offers really a great persistent measure. Without these systems, decisions were normally made on assumed descriptions.
So thanks to all readers. I Will catch soon with my next post.