Importance Of Analysis And Research While Working On Link Building

In order to enhance the reach and the visibility of the business on the web, it is very critical for businesses to look for effective ways of link creation. The link building process is extremely critical for the success of any online business. Most of the webmasters looking to create effective links spend large amount of time and effort in link building and link prospecting. There are many prove ways in which one can go about creating the links for the website for enhancing the web presence and visibility leading to lead generation and consistent traffic flow to the website resulting in higher business conversions. Integrating the SEO processes with link creation helps enhance the effectiveness of the links. It is very important to look for sites and platforms that have high relevance to the business niche for link creation to have enhanced effect in terms of results. Choosing platforms which have high target audience presence and participation and less competition would help establish highly productive links to the website.

In order to build high quality links that are consistent over time, it is very essential to work on link prospecting before going ahead with the process. One can make use of the free tools that are available to get the link prospecting done with great results. Many webmasters make use of the SEOmoz and Scraper to do the link prospecting by tweaking the settings to get larger number of search results to make a proper analysis. Using the freely available features, online businesses can filter the link prospects and analyse the same for compatibility with the business goals. It is very essential to make search for business niche relevant target sites for guest blogging, content sharing, commenting, tweets etc for creation of links to the website. Choosing the highly relevant target sites would help creating the high quality links that help drive targeted traffic to the website.

Online businesses looking for opportunities to build links should start with short listing the most relevant websites and extensions that have relevancy to the business niche. It is then very much essential to look for those target sites that show high participation in terms of the target audience to start the process of link creation. Choosing the best blogs, websites and social media channels that show high participation of the business niche target audience are the most relevant ones to work on link creation. It is very essential to assign rankings to the target sites to set preferences of work. It is very important for the businesses to go about link prospecting to avoid wasting time and energy on those target sites that yield very low results in terms of lead generation and audience engagement. By prospecting before starting the link creation process, businesses can avoid wastage of both time and effort and choose only those target sites that would enable creating high quality links that can consistently result in lead generation and consistent traffic flow to the website for a long period of time. One of the most important aspects that most of the businesses ignore is the importance of optimizing the link creation process and also the established links for ensuring the same level of interest and visibility for the website in the long run.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.