Important Factors To Consider For Effective Content Creation And Marketing

Content creation and marketing are two very important activities of a webmaster looking to enhance the rankings of the website on the search engines. Online businesses work constantly on the content writing and sharing to enhance their rankings on the search engines leading to improved business. It is very important to consider the most essential factors that can enhance the impact of the contents leading to improved search engine rankings. One of the most important factors to consider while writing contents is to ensure that the contents are written with customers need and interest in mind. Writing contents with a customer centric approach will help address the target audience need and helps create interest because of the relevancy and usefulness. Most often contents fail to achieve the desired result as they are written to enhance the keywords density or to create backlinks. Creating reader friendly contents with relevant keywords and information will help achieve the desired result. It is very important to ensure that the contents attract the attention of the audience among the vast collection available to them.

In order to increase the search engine rankings for the content, it is very essential to follow the content writing SEO standards recognized by the search engines. It is very essential to have the content formatted in a standardized manner to achieve higher visibility and ranking. Most essentially, contents should be well written with all the essential SEO standards included like the URL, Meta Tag, image, anchor text etc. Drafting high quality contents is the most essential factor that can enhance the visibility and search engine rankings leading to increased acceptance among the target audience. People look for high quality information that can help them make informed decisions, which makes it extremely essential to work on providing relevant and useful information in a creative manner following the SEO standards consistently to gain higher search engine rankings. Contents should be written with customers in mind and not to enhance the keyword density. Selecting the target audience and then identifying the relevant keyword to write contents that are useful to the client is the ideal approach. Ensure using the keywords only to catch the attention of the target audience and not for creating higher links.

A standard content that follows the SEO standards should give enough importance to the high quality keywords. It is very essential to ensure that the keyword is used in an optimum manner to have the desired keyword density. It is also important to make use of the keywords in the headlines and titles to catch the attention of the target audience and to improve the chances of your content getting listed in the customer search options. Having the desired keyword frequency and prominence is very essential to achieve the best rankings on the search engines. Using the keywords in a systematic manner to achieve the optimum keyword density, frequency, prominence and proximity in the Title, description, anchor text, page name, content etc with right positioning would be extremely beneficial.

In order to enhance the chances of your content getting ranked higher on the search engines, it is very essential to draft contents that are useful and relevant to the need of the target audience and ensure that they are presented in a fresh and creative manner. Online business should not focus only on marketing or promoting the products and services through the contents but use the channel to provide relevant and useful information to the audience thereby creating an image and build trust with the audience. It is very essential to keep the contents fresh and unique to gain higher attention and acceptance. Optimizing the contents on a consistent basis is the key to content marketing success. Creating the right balance with optimum utilization of the keywords to match the need of the target audience and also the search engine should be the main focus for the content writers. Using the Google search analytics to understand the audience search need and providing the same with relevant information with high quality keywords with the implementation of standard SEO formatting would help get the best results from the contents.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.