Is Your Brand Serving As Your Publisher

Dear friends, I hope you will accede with my words that a good marketing or promotion of any product is possible only with qualitative content which plays an important role establishing your product as a brand of your company and acting as publisher of your product. This means your responsibility increases once you start working as a publisher and you are expected to present qualitative content for marketing that product.

Importance of qualitative content has been felt necessary for marketing from years. For instance if you enter into B&Q for shopping you are provided with necessary instructions which you should follow while shopping for your household things. Similarly if you enter in TESCO, the shopping bags on which you goods are packed have description of new recipes and various new ideas written on their covers with an objective of marketing them to masses.

The main emphasis of qualitative content in marketing is to break the unawareness of customers for products which are:

  • Significant:- Bringing product in knowledge of customers to grab their attention, because until unless they do not know about availability of your product;
  • Accessible:- If your product does not meet the requirements of customers that even qualitative content cannot help you to establish your product in market;
  • Different: With increasing use of Internet it has become essential that your content should look different from others which direct hit the attention of customers.

Different types of content which can be produced for marketing your product:



With increasing use of Internet during last two decades, relevance of qualitative content has become the necessity for marketing your product. The qualitative content brings your product in knowledge of customers. There are different platforms for which content can be used for marketing product.

  • Social media (in magazines, news papers, press releases)
  • Email;
  • Blogs and article on your official website;
  • Promotion on television;
  • Publication through blogs.

Relevance of content marketing:


Writing a qualitative content is not an easy task and requires need of an expert to write it. Although whatever content is written for promoting your product in indirectly an asset of your company and can be used on different platforms for promoting your product, it can also be reproduced according to changing market scenario. For instance if you write one set of content per week, which means 52 sets of content for different social platforms promoting your product to potential customers through different media.

It is also admitted by manufacturers that if they create content for their product by themselves they do not have pay any amount for content writing and occupying space for advertising. They also can maintain control on the quality of content for their product and can improve it according to their preferences by assessing needs of customers. Now with increasing use of Internet it is becoming a trend to get your customers associated with your product and qualitative content for its promotion is becoming necessity of time.

Now it is time for you to get your brand be your publisher.

Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.