Keyword Rankings – Importance Of Understanding The Value For Increased Traffic And Search Engine Rankings

Search engines are the most important and large source of traffic flow to the websites. Each and every online business depends up on the search engines for the generation of traffic to the website by implementing the different SEO strategies.Keywordsplay a crucial role in the quality of backlinks and also the search engine rankings for the website. Understanding the keyword rankings and its relevance to the different search engines would help the webmasters to optimize the contents on the website in an effective manner. The Keyword rankings differ from one search engine to the other based on the niche that they operate and are popular for and have good value for understanding the importance of search engines.

Having a higher ranking in a search engine based on a particular keyword and quality of contents may not help in getting the same rankings in the other search engines. Getting higher keyword rankings would help ensure that the website gets consistent rankings on the search engines. Based on the varying kinds of searching options, searchers using the platform and the quality of the search options available would define the rankings for the website. Having higher keyword rankings on the search engines like Google is a sign of enhanced traffic to the website. It is very essential to understand that the higher ranked keywords on Google produce higher traffic than the same keywords in other search engines because of the quality and people using the platform. By choosing relevant and suitable keywords for each search engine, online businesses can enhance the traffic from each of them. Based on the intensity of the searchers and the need, the keywords have to be varied and selected. Understanding and selection of the most suitable keyword through informed research of search volume and search analytics is the key to success for an online business.

Creating a balance of keywords that have higher rankings and the one with lower for each of these search engines would help optimize the traffic from the search engines to a great extent. It is very essential to choose keywords based on relevance, conversion ability and search volume. It is very essential to keep a track of the quality of visitors visiting the traffic and the conversions that happen as a result of it to optimize the keywords. By choosing keywords that are relevant to the industry or the business niche would provide for more visibility and rankings in the search engines. Based on the number of searchers making the search, the keyword density has to be decided in the high quality contents.

Online businesses can decide the value of the keyword rankings based on the profitability and the number of conversions that they effect in. If the keywords can get more money for the investment, then the same can be used in an effective manner with creative phrases. Based on the area of search and the need for personalization, online businesses can enhance the prominence in the search engines by selecting the best and the highest ranked keywords for your website content.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.