A very big hello to all my dear friends, hope all of you must be doing good. Well friends as website owners are you aware of the fact that inbound marketing enriches you to get more closer to your desired customers. Most of the people are now getting away from traditional ways of marketing their products and adopting new techniques of marketing viz., telemarketing, promotional emails, or promoting through other multi-media sources. An inbound marketing benefits the potential consumers with realistic content which they are looking to access, which may be either a content of particular website, blog or any information available on social media sources.
You will agree that use of Internet in all types of services has witnessed dynamic shift during last one and half decade and this widened new doors of reaching to masses of consumers. But in process of promotion sometime language becomes a major constraint to reach customers present in global market. Today our discussion will mainly focus on deciding strategy of reaching potential consumers. The first step in this process is;
Detection of target markets: Various studies have proved that English is the most common language spoken globally. Apart from this there has been an increase in users of Arabic language which has witnessed dramatic increase as compared to English using consumers. It is therefore suggested to use multilingual approach so as to enter masses of consumers from different languages. Moreover if you regard that product is capable of appealing globally customers that you will be required to endeavor more. By using services of Google Analytics you will be able to identify whether your website is capable of attracting English users or not. This will enable you to come to know about your marketing strategy of your promotional program.
Use of appropriate keywords: Keywords are cornerstone of SEO, it is therefore necessary to follow appropriate precaution while determining keywords for your content. You may ignore use of English keywords but they can be used at necessary places wherever required. However use of translating dictionaries may not be able to bring out accurate meaning of particular word in normal using language. For insurance translating car insurance into French language will mean I assurance automobile. An impressive keyword instead of this could be auto assurance.
Optimizing content: A qualitative content is main requisite of SEO for attracting readers, it is therefore necessary to get your content translated in an attractive way to bring out best result. Although Google Translator can be used for this purpose as it is the cheapest mean of translating rather than paying to native translator but there are chances of mistakes while using Google Translator. Use of native translator will make certain correct mean of words and decrease chances of mistakes.
Role of Search engines and social media: Google is the highly used search engine by masses, apart from this Yandex (Russia) and Naver (South Korea) are other highly appreciated search engines. Going through your requirements you can focus on search engines, however other local engines can also contribute to great extent in bringing your content at top pages of their SERP. With this in recent years Facebook has also emerged as one the leading social networking website which can play an interesting role in promoting your content. Although use of Facebook and Twitter are restricted in China, similarly Qzone rules are applicable in Russia.
Analyzing progress: Inbound marketing is a continuous process and thus it becomes necessary to analyze progress at regular intervals, especially the keywords can contribute in delivering dynamic results. Fresh content can contribute in enriching search engines in improving ranking of your pages and engaging audiences with your website.