What exactly is search neutrality?

What exactly is search neutrality?

The term search neutrality has come up in recently as a very attractive idea for many people about fair play. However, when you look at the implications of the service, you will find that it easily crumbles down. There are some major issues and pitfalls about the concept of search neutrality. In an [...]
It’s the other way around: Google only favors itself at a lower percentage

It’s the other way around: Google only favors itself at a lower percentage

There were rumors that were rising in the past that Google was taking advantage of its position to favor itself compared to its competitors. However, according to a recent study, it is actually the other way around. The company will most likely not highlight its products or push it at the first position [...]
No-Keyword Paid Searches – Possible?

No-Keyword Paid Searches – Possible?

2011 is said to be a very good year for paid advertising.  Last year, there were a number of trends that have come up such as a push for local PPC, new format for ads as well as a focus on display. These changes have led to a whole new dimension on searches which are not using keywords for the paid [...]
What Time will the Super Bowl Start: Understanding Search Visibility?

What Time will the Super Bowl Start: Understanding Search Visibility?

If you are a Super Bowl Fan, you will understand. In 2009, when search engines were checked for the time, the results are underwhelming. No one took the opportunity of the search interest of people which, as we all know is pretty massive. The search engines themselves admit that the results that show [...]
Business survival amid negative news on local searches

Business survival amid negative news on local searches

Reputation management online is probably one of the hottest topics around at the moment. It takes a number of formats like for example, those sites that say negative things about your business that show up on the results on your brand name. It can also take the form of negative suggestions when you type [...]
Disclosure Claims on the Google Toolbar: the big debate

Disclosure Claims on the Google Toolbar: the big debate

In the past few weeks there were numerous debates whether Bing is learning some things from the Google search engine using Microsoft Internet Explorer.  Google has been saying that Microsoft has been unfair and is using the said browser and is not offering a fair disclosure. This time, it is necessary [...]
Social Media: Ranking Factors and the position of Search Engines

Social Media: Ranking Factors and the position of Search Engines

Matt Cutts was able to prove the report of Danny Sullivan that Google as well as Bing are using social signals as a factor for ranking a website. Mark Cutts had a YouTube video on the Webmaster Schedule and there he narrated that he documented a video May of the present year and stated that Google did [...]
Google versus Underwear: Japanese Woman sues

Google versus Underwear: Japanese Woman sues

Google is a massive internet power and with such power, can have some insatiable overlooking of the simplest core values such as respect for privacy. A Japanese woman files a case against the mega company for displaying her underwear hanging on a washing line on the street view function. She is asking [...]
Google Anti Trust? EU asks for more access to the Google Algorithm

Google Anti Trust? EU asks for more access to the Google Algorithm

Google Algorithm is similar to the Coca Cola formula. It is a top secret blend that cannot be disclosed to its core. You can only guess what happens on the surface but leave it to Google to handle its hidden secrets. However, secret as it may seems, Google is being pummeled with pressures recently as [...]