There had been some controversial issues regarding the new Adwords Keyword Tool. There has been a massive overflow of complaints as to why there is a great deal of variance in the volume projections compared to the old one. The beefs are said to be substantial since there is overpaying on buying keyword rich domains, erroneous projections and failures of business to name a few. Apparently, there is a very critical aspect that Google did not state when they released the tool. The old tool combines the results from Google and other partners like AOL and others. However, it makes us scratch put heads since you use Google to make- a Google search.

Of course with such criticisms, marketers can lose sight of some nice benefits and that is why it is necessary to highlight these aspects. With this new tool, the traffic from other partners are ignored and this can help marketers in planning for their pay per click costs since if you will compare purely Google results from partner results, there is a great difference especially in seasonal runs. The old one shows huge numbers but it would be better to know the actual number and then plan for expansion in the future.

With this new tool, you can make an estimate of the search volume in any market geography. Before, you need to use a different tool and it could be difficult to make a cohesive picture of the real market and geographical share. However, with this new tool, you can make a search on a set of countries and you can even make search based on the language for a more precise and a more detailed result. Aside from that, you can also target the estimate for those who make searches using mobile devices with precision.