Reassessing Landing Page Optimization: Old Tricks Go Old

When it comes to marketing strategies online, we all know that the landing page is a very crucial part of the equation. It is crucial also in improving your conversion rate, which as we all know, boosts the ROI of the business. However, for most of the uninformed public, marketers won’t tell you that this landing page is actually a double edged sword. It could work for you well or it could eventually lead to your slow progress. There are so many marketing tips on improving your landing page but most of them have become pitfalls for many businesses.

1. Short and sweet? Let’s face it, we are not just targeting human readers and eventually. The short and sweet tactic won’t do you any better on your marketing. Yes, a short landing page might minimize snooze appeal for the readers. The issue here is that if you are too concise on addressing some important questions about your services, the conversion rate can be affected. If you really want to minimize the content, make sure that you highlight your offline channels such as your phone number, mailing address or email.

2. Free Stuff seems to be a great way to boost your apparent credibility as a company but this only works well for first time visitors. When it comes to lead quality, though, the results can be detrimental. A lot of people will fill out forms without eve reading through the landing page it might be most helpful if you lose some of those extra baggage since it could backfire to your ROI and lose profits.

3. Trust, marks tend to be effective in E-commerce but for a landing page, it doesn’t quite work as similarly. It would be best to opt for broader phrases for security is sometimes, much better than showing trust marks and certificates.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.