You will agree that Internet has made life an easy going process by bringing world close to your finger tips where by just pressing few keys on your desktop or laptop you can access information regarding all types of happening taking throughout the world. This trend has played an important role in access of online videos of any event taking place in every corner of world and sharing the same information with other users through various social networking websites. The main source of sharing online videos has been possible through YouTube which is considered as the highly preferred search engine. According to an estimate more than 500 video are being watched on YouTube over Facebook and more than 700 videos are shared on Twitter during every minute.
The figures mentioned above are witness of the fact that videos are instant source of sharing information with other users. However one thing which needs to be keep in concern while sharing video online is that your video should be placed at top pages by various search engines through Search Engine Optimization (SEO). It is therefore necessary that you should be well aware about four basic principles determined for SEO techniques for sharing videos.
1. Quality Key-words:
Whether you are posting your content on website or developing your own website, keywords constitute an important role in bringing your website at top pages of various search engines. The same principle stands for video contents where keywords play an important role in placing your videos on YouTube. It is therefore necessary to determine appropriate keywords determining content of your video in better terms.
In words of Jeff Martin from Touchstorm, there are various practices which can you use for deciding appropriate keywords that will assist you to help SEO for videos. For instance use of Google AdWords Keywords is helpful in suggesting suitable keywords for videos. Besides this you can also consider other search for single and long keywords available with YouTube.
2. Optimize Video, Titles, Descriptions and Tags:
Titles, Descriptions and Tags are essential elements for SEO along with appropriate keywords.
a. Titles: The character limit for YouTube videos is 100 characters. It is suggested to determine these characters similar to first scene of video you are uploading. In words of Mark Roberson from Reel SEO, a keyword should be catchy that grabs attention of every search engine results.
b. Description: Description of video is one of the most complicated issues of your video SEO as it depicts the main theme of video which is read by various search engines while they index videos. YouTube enables the user to use almost 5,000 characters finalizing description of your video, it would be important to mention here that while calculating placement of characters it also calculates use of space bar as character therefore it is necessary to keep in concern the suitable use of space bar.
c. Tags: Tags are considered as superfluous information which visitors may use while they search for video uploaded by you. The words limit for tags is limited up to 120 characters, it therefore advised that tags selected are more pertinent and determine the nature of content in your video.
3. Video Playlists:
Determining playlist for same videos is helpful in determining their visibility of YouTube. As the result of this information regarding playlist of video is also visible on results determined by YouTube, with this it also displays list of other videos on sidebar of the YouTube players. It is helpful in exploring views of other videos added by you instead of shifting viewers to content of other videos.
4. Inclusion of Transcripts, Captions and Annotations:
Enriching videos with transcripts, captions and annotations is helpful in making your videos accessible to huge segment of customers on YouTube, especially for the viewers who incapable of hearing or speaking different languages. Transcripts and captions are also helpful in placing your videos on top pages of Google and YouTube because appropriate transcript enables the search engines to search your video according to content of your video. Similarly, annotations depict different segments of contents are added in your video. Annotations like thumbs up, shares, comments and subscriptions also constitute an important role in placing your videos at top pages by different search engines.