Vital Mistakes To Avoid In A Social Media Campaign For Online Business Success

The importance of creating a presence in the social media has become very vital for the online businesses. It is very important to be a part of the social media for establishing a reach with the modern generation target audience and stay ahead of the competition for enhancing the business conversions. Social media is one of the most productive platforms for the online businesses as it helps to build a personalized relationship with the niche target audience with great ease and effectiveness. Most online businesses in an attempt to create social media presence end up over promoting the self interest resulting in the loss of attention by the target audience. It is very essential to be consistent and create campaigns with a customer centric approach on the target audience to build relationships and network which can result in enhanced business profitability over a period of time.

This article will help you avoid some of the common mistakes that the online businesses commit for enhancing the effectiveness of the social media campaigns. Online businesses by understanding the need of the target audience through lively interaction and discussions or by tracking the social media interactions can create product or service promotion in the manner that is easily acceptable by the target audience. In order to achieve enhanced productivity through the social media campaign, it is very essential to avoid committing the below listed common mistakes.

  • One of the most important aspects that the online businesses creating social media campaigns should follow is to keep the business aspects and the personal aspects separate. It is very essential to create personalized relationships with the target audience but should be done in a separate manner without mixing it with businesses. Online businesses should offer offers and rewards for the existing friends and people in the network for promoting the business interests and should not involve in personal conversations or information sharing. Do not have a single profile for both business and personal purposes.
  • It is very essential to listen and respond to the queries and comments of the target audience to create a sense of belongingness and personalization. Online businesses should not take any comments posted by the target audience lightly. Irrespective of the nature of comments, it is very essential to promptly respond to the comment in an appropriate manner.
  • It is very essential to avoid duplication of contents and information. Online businesses must be extremely creative in designing unique contents that can attract the attention of the target audience and build a strong reputation in their minds for fresh information. It is very essential to avoid over promoting and over postings on the social media. Over promotion of self interest may make the conversation boring and repetitive for the target audience.
  • Often read and understand the need and interests of the target audience at different times of the market to create contents that are relative to their needs.

Online businesses willing to achieve enhanced productivity through the social media campaigns need to avoid the above mentioned mistakes on a consistent basis.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.