Where Has Scroogled Campaign Gone?

Within the short span of five months Microsoft has withdrawn its highly anticipated attack ad campaign Scroogled. Launched during November 2012, the main objective of Scroogled was to attack on Google for affecting Microsoft’s shopping results and also to criticize Google for entering in private mails of its users to post its ads.

Addressing to KQED campaign Stefan Weitz, Director of Bing Search said that audiences should not look for more advertisements on print media and on television regarding Scroogled. The same news was also confirmed by sources of Microsoft, saying that Scroogled campaign succeeded in raising awareness among the consumers regarding their privacy being intruded by Google for selling its ads. According to sources of Microsoft the Scrooled Campaign received support from more than one lakh ten thousand users filing a petition against Google to not interfering in their Gmail accounts, the sources also claimed that Scroogled.com was visited by almot 3.5 million users.  According to sources of Microsoft the campaign succeeded in meeting its objective of educating consumers regarding their privacy matters.

The sources of Microsoft also claimed that soon the next sequence of Scroogled will soon be launched by Microsoft. It means that until Microsoft feels that Google is intruding the privacy of its consumers it will continue its efforts.


Vikas Singal, Co-founder and CEO of Ribbun Software, is a well known expert in the industry of search engine marketing. Since 2002, Vikas has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.

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